advent
noun
- the arrival of a notable person or thing.
tour
noun
- a journey for pleasure in which several different places are visited.
The Problem
Finding a tour guide can be a tedious task to do in preparation for your travels, especially when all the available tours are set in packages with pre-planned itineraries by the tour guides. Sometimes, some of the activities included in the tour packages don't meet your interests and other times, the itineraries cannot be amended because you'll be touring with other people in a group.
What AdvenTour aims to do is to provide a platform for tourists, especially solo travellers, to connect with locals and/or tour guides within their proximity to go on tours with on-the-go and on-demand bookings.
No pre-planning, no fixed itineraries, no large group tours involved.
Just click request, connect and go on the tour within minutes.
Goals
- To develop prototype of a mobile app that provides booking system for tourists to book a local and/or a tour guide within their proximity to go on tours together.
- To allow both tourists and tour guides to do filtration process before booking to ensure their preferences and security are being met.
Duration
6 weeks
Category
Travel, Lifestyle
Tools Used
Figma, Miro, Canva
Collaborated with 3 other UX designers during this project
Key Contributions
User Research
Sketching
Wireframing
Prototying
Usability Testing
User Research
We conducted 4 user interviews using one-to-one interview method with 2 avid travellers and 2 freelance tour guides. This research helps us understand what travellers and tour guides look for during their trips that can ease their travels.
We found that they
mainly want flexibility in
their itinerary.
They want to feel safe and secure when travelling and meeting new people.
They prioritize having human interactions even when going on solo trips.
Freelance tour guides would
want to be charged on hourly basis.
User Persona
Based on our findings, we made Michelle (solo traveller) and Jack
(freelance tour guide) as our primary user personas to ensure that our
design process is centered around solving specific concerns.
User Persona #1
Michelle
Artistic • Enjoys nature • Reflective
28 years old
Married, with no children
Singer/Songwriter
Osaka, Japan
Goals
- See places that could inspire her music
- Meet locals that could give insights on the cultures
- Sense of belonging and security during solo trips
Pain Points
- VISA applications and itinerary planning
- Budgeting expenses without depending on cars
Travelling Style
- Laid-back, not too packed with adventurous activities
- Some time to go for hiking or soaking in nature
- Staying in cozy Airbnb apartments instead of luxurious hotels/resorts
User Persona #2
Jack
Enthusiastic • Easy-going • Kind
34 years old
Single
Freelance Tour Guide
London, United Kingdom
Goals
- To deliver meaningful tour experiences
- To introduce hidden gems to tourists
- To meet with tourists who share the same passion
Pain Points
- No flexibility to choose clients
- Disappointed that tourists continue to fall victim to tourist traps
Travelling Style
- Love discovering new hidden gems
- Enjoy meeting up with new people
- Prefers to have an itinerary (doesn't have to be fixed)
